Ulla Popken

The European Group Ulla Popken specialised in Curvy Sizes launches its retail project in Italy.
Today, the group has around 300 direct stores at a national and international level and 65 franchises at an international level. Most are located in Germany and abroad, from Canada to Siberia, from Finland to Kuwait. This international approach is one of the main characteristics of the company which today watches over Italy convinced of its great potential.

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Industy: Men’s and women’s clothing
Release year: 1997
Number of direct sales points in Italy: 0
Number of franchising outlet stores in Italy: 1 (opening 2nd outlet store)
Number of franchising outlet stores abroad: 365
Number of employees employed at the point of sale: at least 1-2
Average store size: 130 sq m
Optimal sales point location: Historic centers and shopping malls
Catchment area (minimum population): 50.000
Initial investment (€): 50.000
Entrance fee: No
Periodic fees: No
Advertising contributions (€): up to 5.000 for the first year
Annual revenue (€): from 3.000 to 9.000 per sq m
Initial contract duration: 5 years renewable
Experience in the industry: No
Initial training: Yes

Website: www.ullapopken-italia.it