RIVARENO GELATO

Retail & Franchising Development
International Expansion

THE-BRAND-AT-A-GLANCE: RivaReno was founded with the goal of bringing the finest possible gelato to the market, promoting it through a network of company-owned and franchised stores. Today, the brand operates 40 stores across four continents and has experienced strong growth, driven primarily by the quality of its product.

STRATEGY ON THE GROUND: Our franchising philosophy is built around a number of non-negotiable principles:

  • Ensuring franchisee profitability. We are committed to supplying our network with raw materials at prices below the market average. RivaReno does not profit from the store’s equipment.
  • Fresh, locally produced gelato. Our stores produce the gelato they sell throughout the day on-site, every day. Freshly made gelato is an essential, non-negotiable element of our quality philosophy.
  • Consistent quality worldwide. As production is distributed across the individual laboratories within our stores, we have developed rigorous quality-control procedures to ensure that the product is identical whether in Milan, Rome or Sydney.
  • Careful location selection. We place great emphasis on choosing the right locations, which account for approximately 50% of a store’s success.
  • Franchisee training. We invest heavily in franchisee training, delivered at our headquarters in Milan.
  • Long-term territorial development. We provide franchisees with extensive territories, enabling them to open multiple stores over time. Today, despite having 40 stores, we have awarded just 19 franchise mandates.

By following this simple yet rigorous strategy, we have successfully opened 40 stores across four continents.

WEB-SITE:  www.rivareno.com