Brands: ELISA LANDRI – MALANDRINA
Type of business: fashion
Launch year: 1992
Direct stores number: 5
Franchising stores number: 65
Number of employees needed in a store: 1 per 155.000€ turnover
Average floor surface area: 70 – 120 mq
Store optimal location: shopping centres, city centres, touristic locations
Catchment area (minimum population): 100.000
Initial investment (€): 400,00€ – 800,00€ AL MQ
Entry fee: yes
Periodical charges: entry fee 10.000 €, no royalties, Merchandise on consignment
Marketing contribution: given for national promotions; local promotions managed by the franchisee
Average turnover per year (€): 400.000
Length of contract: 6 years
Field experience: yes
Initial training: yes
