Unveil the TOP 10 ranking that help you stay ahead of
disruption, predict shopping motivations, and fulfil unmet needs.
Consumers’ behaviors in retail shopping never stop evolving: do you know what your customers really want? How is going to change the panorama in 2023?
- Authentic Automation
Technology and digital enable velocity and convenience, however we must not forget the power of emotional connections that consumers still want: authentic automation strengthen the shopping journey.
RISK: customer loss or attrition
SOLUTION: fast and frictionless tech solutions
- Budgeteers
The cost-of-living crisis leads consumers to think about whether and when to spend. Companies need to implement and develop solutions that help budgeteers save money while considering overhead expenses
RISK: Loss of market shares for certain categories
SOLUTION: study of new payment plans eg. Buy now pay later
- Control the scroll
Consumers who are always online want to consolidate and centralize the use of platforms to optimize time: brands need to refine digital experiences with efficient, integrated functionality
RISK: Digital abandonment or distraction, and APP deletion
SOLUTION: Enhance digital wellness with curated content, streamlined apps and tailored recommendations
- Eco economic
Decreasing consumption is increasing sustainability by proxy. Consumers want cost-effective options to save their money and the planet.
RISK: Change of the consumption model: less focused on acquisitions and purchases
SOLUTION: Circular business models
- Game On
The generational divide is becoming less apparent and challenging the typical gamer stereotype
RISK: Underestimate a mass-market trend, avoiding changing the strategic plan
SOLUTION: Convert players into payers
- Here and now
Consumers allow themselves the luxury of non-essential spending: joy can be a purchase motivation for immediate consumption. They are not forgetting financial responsibility.
RISK: Marketing Strategy not in target
SOLUTION: Brand Positive association
- Revived Routine
Consumers want to achieve a sense of normalcy again; they want to get on with their lives despite the uncertainties that await them. They want to be involved in new activities.
RISK: Still focusing on Pandemic situation
SOLUTION: Offer products and services that boost confidence
- She rises
The fight for women’s rights is growing. Diversity, equity and inclusion (DEI) must be at the center of core values: let’s focus on women equality.
RISK: Limited product ranges or basic offerings
SOLUTION: Invest in the employees and make DEI engrain in workplace culture
- The thrivers
Exhaustion is at an all-time high. Overwhelmed consumers are exerting less effort and doing their best to get by.
RISK: Extreme focus on yourself
SOLUTION: Become advocate for the physical and mental health of the customers - Young and disrupted
Gen Z takes matters into their own hands as their financial freedom ramps up: only real, raw and relevant content draws their attention.
RISK: don’t grab the attention of Gen Z because you think is not your target
SOLUTION: Build a transparent, honest and relatable communication. If you are real, you are ideal
